A Blackberry addict discovers grassroots enterprise in India…..


Courtesy : My IIM-B Classmate who forwarded an email with this story

A Blackberry addict discovers grassroots enterprise in India

A greater ‘hole in the wall’ you cannot imagine. A small fading sign
on the top saying “Cellphoon reapars” barely visible through the
street vendors crowding the Juhu Market in Mumbai. On my way to buy a
new Blackberry, my innate sense of adventure (foolishness) made me
stop my car and investigate. A shop not more than 6 feet by 6 feet.
Grimy and uncleaned.

‘Can you fix a blackberry ?”

‘ Of course , show me”

” How old are you”

‘Sixteen’

Bullshit. He was no more than 10. Not handing my precious blackberry
to a 10 year old in unwashed and torn T shirt and pyjama’s ! At least
if I buy a new one, they would extract the data for me. Something I
have been meaning to do for a year now.

‘What’s wrong with it ?”

‘Well, the roller track ball does not respond. It’s kind of stuck and
I cannot operate it”

He grabs it from my hand and looks at it

“You should wash your hands. Many customers have same problem. Roller
ball get greasy and dirty, then no working’

Look who was telling me to wash my hands. He probably has not bathed
for 10 days, I leaned out to snatch my useless blackberry back.

” you come back in one hour and I fix it’

I am not leaving all my precious data in this unwashed kid’s hands for
an hour. No way.

“who will fix it ?”

‘Big brother’

‘ How big is ‘big brother?’

‘big …. umm ..thirty’

Then suddenly big brother walks in. 30 ??? He is no more than 19.

‘What problem ?’ He says grabbing the phone from my greasy hand into
his greasier hand. Obviously not trained in etiquette by an upmarket
retail store manager.

‘Normal blackberry problem. I replace with original part now. You must
wash your hand before you use this’

What is this about me washing my hands suddenly ?? 19 year old big
brother rummages through a dubious drawer full of junk and fishes out
a spare roller ball packed in cheap cellophane wrapper. Original part
? I doubt it.

But by now I am in the lap of the real India and there is no escape as
he fishes out a couple of screwdrivers and sets about opening my
Blackberry.

“How long will this take ?”

” Six minutes ”

This I have to see. After spending the whole morning trying to find a
Blackberry service centre and getting vague answers about sending the
phone in for an assessment that might take a week, I settle down next
to his grubby cramped work space. At least I am going to be able to
watch all my stored data vanish into virtual space. People crowd
around to see what’s happening. I am not breathing easy anyway. I tell
myself this is an adventure and literally have to stop myself grabbing
my precious blackberry back and making a quick escape.

But in exactly six minutes this kid handed my blackberry back. He had
changed the part and cleaned and serviced the the whole phone. Taken
it apart, and put it together. As I turned the phone on there was a
horrific 2 minutes where the phone would not come on. I looked at him
with such hostility that he stepped back.

‘you have more than thousand phone numbers ?”

‘yes’.

‘backed up ?’

‘no’

‘Must back up. I do it for you. Never open phone before backing up’

‘You tell me that now ?’

But then the phone came on and my data was still there. Everyone
watching laughed and clapped. This was becoming a show. A six minute
show.

I asked him how much.

‘ 500 rupees’ He ventured uncertainly . People around watched in glee
expecting a negotiation. Thats $ 10 dollars as against the Rs 30,000
($ 600) I was a about to spend on a new blackberry or a couple of
weeks without my phone. I looked suitably shocked at his ‘high price ‘
but calmly paid him. Much to the disapointment of the expectant crowd.

‘do you have an Iphone ? Even the new ‘4′ one ?

‘no, why”

‘I break the code for you and load any ‘app’ or film you want. I give
you 10 film on your memory stick on this one, and change every week
for small fee’

I went home having discovered the true entreprenuership that lies at
what we call the ‘bottom of the pyramid’. Some may call it piracy,
which of course it is, but what can you say about a two uneducated and
untrained brothers aged 10 and 19 that set up a ‘hole in the wall’
shop and can fix any technology that the greatest technologists in the
world can throw at them.

I smiled at the future of our country. If only we could learn to
harness this potential.

‘Please wash your hands before use’ were his last words to me. Now I
am feeling seriously unclean.

Courtesy : My IIM-B Classmate who forwarded an email with this story

My Note : I am not surprised at all. I have seen many such examples. While this phenomenon is not unique to India, it is certainly more widespread in India than elsewhere. Entrepreneurs with ideas seem to be sprouting all over the place. Best example of “poor” entrepreneurial activity – the USD 300M economy of the Dharavi Slum in Mumbai, which happens to be the biggest such slum in the world. Producing goods and selling – a real entrepreneurial story out there.

Cheers,

Vijay Srinivasan
8th Aug 2010
Mumbai

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