Choosing the S-380

You may be wondering, what is S-380 ? Did I mean the A380 Jumbo Jet from Airbus ?


I did some research on buying an advanced Bluray DVD Player, and debated between the normal High Definition Player and the new 3D Player for sometime. Finally, I selected and purchased the Sony S-380 Bluray Player.

Like in the past, there is a process of selection of anything in life, but the most complex thing to buy is electronics, with car being the second. Electronics and Computers drive most people crazy and that is why they just go for reputed brands or make decisions based on a trusted source/hearsay. The rate of change in technology and introduction of new products is so rapid that what we think is the best in its class is no longer the best 3 months from now, thereby making the decision very difficult, time-consuming and rather complex.

In this specific case, I was doing some research on the best buys using consumer research sites, but mostly these came up with models which were not available in India, though the brands (with different models) are available in India. Further complication arises out of the fact that models in the U.S. do not correlate with models available elsewhere, and model numbers are anyway confusing.

While I was doing this bit of research, one of my colleagues mentioned about Sony. I was seeing more of Samsung, Philips, Toshiba and LG in my searches, and less of Sony (don’t know why). My friend also mentioned that I should look at the 3G Bluray DVD Player to go along with a 3D TV, both preferably from Sony.

So, I went to electronic retail stores (Croma, Hypercity, et al) to see the stuff in action and to ask questions. Sony was available and the 3D TV was simply breathtaking – you have to see the TV with 3D goggles of course. I also saw the regular Bluray Player in action from Sony, which was good.

I thought the 3D TV and 3D Bluray Player with the corresponding DVD titles are a combination which I am not ready to consider right now, though it would likely catch on seriously in this cinema and TV crazy country. This stuff is a bit ahead of time and I would rather wait for some stability in technology and availability of more DVD titles before going in for this investment.

So, there you go, I finally picked up the S-380, which is a rather good model. I paid USD 174 for this player which came free with a HDMI cable and 2 free DVD titles. My research shows that without the freebies, you can get this player for less than USD 100 in the U.S. But what can we do ? We have to source what is available locally with local warranty. The inefficiencies inherent in the Indian logistics combined with customs duties plus transportation costs add on……and on…..finally we get a high price. The player I bought was manufactured in Malaysia, why can’t they manufacture in India ?

Well, I can say finally this is an outstanding product, and I recommend this player to all readers. You can see more details on this player (and other Sony players) at this website:

“Sony Bluray Players”

Enjoy your Bluray Movies during this weekend !


Vijay Srinivasan
26th November 2011


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