Someone close to me gifted two “Gold Class” tickets which cost SGD 39 apiece (around USD 29), which is a big price to pay for seeing a movie – for comparison purpose, the standard movie ticket in Singapore costs SGD 13 or USD 9, so we are talking about a three-fold increase in price. I was wondering what to do with the tickets, as I am not an avid cinema theatre goer – if I go to cinema twice a year, that would be considered special! Finally, I thought it would be better to go and see what is this gold class all about for myself, and I asked my wife to join me. There were only four movies available in the gold class category, and three of them were useless, so I was forced to select “Jurassic World: Fallen Kingdom” which I would not usually select, as I think the whole movie series is escapist and does not reflect reality. Except to see the dinosaurs of a foregone era in action via animation – we all know it is not real, and dinosaur eggs do not exist.
However, we finally landed in the gold class lounge, and were not surprised to see the special lounge facilities with plush sofas, magazines to browse through, personal butler service, and a variety of food to order from. There were not many viewers in the gold class at 10 AM on a Saturday morning, though slowly the theatre filled up to some 70% capacity. We enjoyed the luxury of the place of course, and ordered some coffee and snacks to be served 30 minutes after the movie started. I have never witnessed such facilities in a cinema theatre, though I have heard of the same. I have always thought “what a waste of money”. I could not just throw away the two tickets however.
We walked into the theatre and found our seats – very plush and as good as a first class airline seat, almost fully reclinable with fully stretchable horizontal leg/foot cushions. They even provided a blanket – well I don’t use blankets even in an airconditioned bedroom, and I felt it odd that people were covering themselves with blankets – may be several of them were planning to doze off in the comfort of the luxurious seats!
Our coffee and food arrived (there was a call button that we could press to get the butler to come and attend to our needs) after a reminder, and it was not bad, indicating that the theatre considers us as our regular patrons. There were several folks who ordered wine and beer (at 10:30 AM!), and enjoying the tipple. Almost everyone had ordered food.
Between us and the next seats, there was considerable distance, so people could chat without disturbing others. It was indeed a very good experience for both of us who have not seen anything like it yet, except the regular cinemas which are already pretty good with good seating in Singapore. The gold class signifies something more important in a rich society – that people aspire for exclusivity, and are willing to pay for it. But, if you ask me if I would go again to the gold class, my answer will of course be a categorical “no”, as I do not see value in it apart from the luxury quotient.
Hey, what about the movie itself?
Well, my one single sentence about the Jurassic World: Fallen Kingdom movie is that the various dinosaurs, and especially the very intelligent raptor, have acted better than the human actors – they are a class apart, and hi-tech animation has delivered phenomenal results. There are many thrills, twists and turns in the movie, but these are to be expected. But the movie descends into what I would call utter nonsense when the bad guys capture these majestic animals, bring them to California, and try to auction them to super villains from around the world. Come on!
In the normal course of events, this movie would be missed out completely. But kids might like the fantastic animation and dinosaurs running around, trying to communicate with each other and with our hero in the movie. Adults would find this sequel some utter nonsense with no sense or direction. Notwithstanding the animation, the movie lacks a substantive story line which is somewhat believable, so that the path can suitably be laid out for the next one due in 2021. Unfortunately, it is not the case with this movie.
So, the only benefit of seeing a useless movie is the environment in which we saw it – and that is the beautiful gold class. While I am not suggesting you should go for this luxurious experience, if and when you choose to do so please ensure that the movie choice is absolutely right and melds with the environment in a way which makes the overall experience that much more memorable.
When we walked out of the gold class, we were wondering what happened to that experience.
Cheers, and have a good week ahead,
24th June 2018