Privacy is a funny aspect of life.
Most institutions and corporations we deal with in our lives demand that we sign off on dotted lines when it comes to providing them access to our very personal data. Most consumer companies do the same thing. Governments have always asked for our data. However, the phenomenon of giving away our total freedom and personal data to social media giants did not bother us for a long time. Until last week.
I am referring to the data breach on 50M Americans who have accounts with Facebook. Well, this is not the first instance, but in terms of scale it is the biggest ever. There have been hacks on Apple’s iCloud, releasing personal data of celebrities. There have been other hacks such as the bad one on Yahoo mail.
But, people forget and forgive, the reason being that they still need the services of the social media companies, cloud service providers and email operators. There is just no alternative to leading one’s life today – if an individual is not on Facebook, he does not exist – not just virtually, but physically as well! He or she is ignored for lack of digital savviness, or inability to be in sync with the rest of the world which seems to be rushing into Twitter, Instagram, Snap, WeChat, WhatsApp, Line, Google’s variety of offerings including of course Search, and so many such digital tools.
So, things will be back to normal after a few months for Facebook. They will undergo detailed investigation that is reserved for Russian hackers, questioned on Capitol Hill, excoriated in the “adult” networking circuit, and punished in some way, like being forced to implement tougher security measures. Facebook’s reputation currently is in the dumps, and they should not be trusted as they have traded their users’ data. But apart from all this, do you think that anything substantive will happen to them? There are more than 2B users who depend on Facebook for communication. Not me however – I never seriously used the consumer version of Facebook, though I have an account with very sparse data on myself (I however use a corporate version of Facebook behind my company’s firewall for internal teamwork and collaboration, along with other tools such as Microsoft Teams and Yammer).
So here I am – not a regular user of the consumer version of Facebook, Instagram, Twitter, et al, but a serious blogger on this WordPress platform and LinkedIn user. I select what I wish to do, and cannot be led to use some tool that I do not wish to use. Further, I am careful not to accept terms and conditions of these tool makers and platform owners, and do not click to give access to all my data voluntarily. Neither do I agree for unsolicited marketing communications from these folks or their marketing collaborators, though sometimes it is made difficult not to agree.
The question is – what is more important: maintain privacy or lose it due to either the lack of security of the provider or his desire to sell off my data for money? In my case, the answer is crystal clear – I would rather forego the convenience of “checking into” Facebook and detailing what I am up to, or posting my photographs enjoying a vacation with my family, but safeguard whatever little privacy that I still have. It is not necessary for the entire world or my friends and relatives, or for any government, to know what I am doing at this moment (I am blogging now!). It is irrelevant to them, but it is critical for maintaining my sanity. It is not that I am anti-social – I am in multiple WhatsApp groups – but I wish to remain private. I do not respond to LinkedIn invites from people who I have not yet met. I should know the person through a referral or I should have met that person before I would even consider accepting the invite.
Nothing wrong with wanting to be a private individual. However, we know that most teenagers willingly give away their most personal data on the Facebook platform. The issue is that Facebook cannot be trusted to keep that data totally private and secure. We do not know for sure that the data is safe and secure. We also do not know if they had traded our data for money. We never knew that Facebook gave away the data on 50M Americans to a U.K. Professor for some vague research, who in turn handed that out to the now infamous Cambridge Analytica.
It is more important to spend F2F (“Face to Face”) time with friends, relatives and family, like in the old times. It is more important not to be influenced by hate speech and lectures that are posted on all social media platforms. Did we live without a mobile phone or social media platforms in the past? Did we live a life without networking? We did live well, but I believe we did not learn to adopt technology well in the 21st Century. We just blindly jumped into all that is new without much analysis.
I am not against any of these innovative tools and platforms which have created enormous value to equity investors and users. I think we need to be extra careful in how and why we use these in our lives. Do we give our date of birth or place of birth to our neighbours or strangers? We don’t. We do not share any personal data in public. The same caution applies when we venture into digital space. We cannot ignore the fact that digital platforms are fast proliferating across our lives, and will come to dominate all facets of our existence. We may not be able to order ice cream without a social media account in future, or something as ridiculous as that.
Welcome to a world less private, more intrusive, less secure, and more dangerous as a result.
Hope you enjoyed your weekend.
I am happy to share the fact that I am now allowed one glass of wine, and I will soon be posting on the wine I had and the experience of de-addiction to wine.
25th March 2018