One comes across so much of noise on Valentine’s Day that it is almost difficult not to be questioned about what one is planning to do on that day !
Well, I was questioned by my daughter !!
I have no real plan as I think there is no rationale for Valentine’s Day.
I think it is really a marketing trick to make people spend money, driven by incessant advertising, articles on what actors/actresses plan to do on that day, promotional flyers, TV coverage, and what not. All this leads to pressure on people to spend and of course, there is enormous peer pressure as well. There was no Valentine’s Day celebration just a few years ago in India, now it is all the rage amongst youngsters and even older couples.
While it is all right to help the country’s economy by consumer spending, in the current circumstances when the markets are falling and the growth story has come into some serious questioning, one also has to think about the future. How things will shape up over the course of the next few months is anybody’s guess. So, it might be prudent to save than spend at this juncture.
Valentine’s Day cannot replace the special feeling that one has for someone else, by forcing one to buy a gift/card and retaking the vow of special relationship. Such a thing is an integral part of the day-to-day relationship between two people and requires neither endorsement or re-affirmation in any manner.
It is all in the……..eyes. And I am sorry to see that people do not realise the importance of “personal” time, space and investment in building and solidifying the relationship, rather they tend to seek external stimulii. I am not stating here that Valentine’s Day is against Indian culture, et al. That is not what I am saying, it is not necessary to link everything alien to the cultural dependency that a society has formulated for its actions or non-actions. These things are but natural, and any adaptation is welcome except when there is no real rationale.
And, I believe there is no logic. You might differ, that is fine. I hope you are fine with my rationale for not endorsing or promoting Valentine’s Day.
Am I doing anything special in the next couple of days ? You bet I am not prone to such pressures.
Well if you do indulge, all the best for a fabulous evening !
12th Feb 2011